Monday, October 5, 2009

Unsure of the targeted demographic

This ad was in a 1967 Playboy magazine.

Playboy is aimed at straight men who like to look at pictures of pretty busty women.

The guy in the ad is striking a pose that used to be associated with the stereotype of swishy gay men.

Somehow I doubt this was a very effective ad for the Hicks-Ponder Company.

4 comments:

Wings said...

Me thinks you are correct.

MrJeffery said...

very funny

Kim@ The Girl Can't Help It said...

Plus, you'd think they'd pick a macho-ier name than "Peg-A-Dillys". Not too straight, that!

Brian Busby said...

And it's printed in pink.

Somehow I'm left with the impression that "She'll get your message" was a catty phrase used in 1960s gay bars.