Monday, October 5, 2009

Unsure of the targeted demographic

This ad was in a 1967 Playboy magazine.

Playboy is aimed at straight men who like to look at pictures of pretty busty women.

The guy in the ad is striking a pose that used to be associated with the stereotype of swishy gay men.

Somehow I doubt this was a very effective ad for the Hicks-Ponder Company.
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4 comments:

  1. Wings1295October 5, 2009 at 8:38 PM

    Me thinks you are correct.

    ReplyDelete
  2. MrJefferyOctober 6, 2009 at 8:50 PM

    very funny

    ReplyDelete
  3. Kim @ The Girl Can't Help ItOctober 7, 2009 at 10:32 AM

    Plus, you'd think they'd pick a macho-ier name than "Peg-A-Dillys". Not too straight, that!

    ReplyDelete
  4. Brian BusbyOctober 8, 2009 at 1:48 PM

    And it's printed in pink.

    Somehow I'm left with the impression that "She'll get your message" was a catty phrase used in 1960s gay bars.

    ReplyDelete